Vancouver 2010 welcomed 3M Canada as the new Official Supplier in the Large Format Graphics (building and vehicle wrap graphics) category for the Vancouver 2010 Winter Olympic and Paralympic Games. Also announced at a special event with B.C. Premier Gordon Campbell and Vancouver 2010 CEO John Furlong in attendance, is the collaboration between BC Ferries and 3M to wrap three new, 160 metre “Super C-class” ships with giant images of the 2010 Games and the Province of British Columbia (B.C.).
According to the agreement 3M becomes the exclusive supplier to VANOC to produce, install, maintain and remove building and vehicle wraps in the lead-up to and staging of the 2010 Winter Games. The six-year partnership includes sponsorship rights for the Canadian Olympic Teams at the Beijing 2008, Vancouver 2010 and London 2012 Games.
Three new BC Ferries that will sail from Europe to their new British Columbia home this fall are being wrapped with a massive invitation to the 2010 Games. B.C. Premier Gordon Campbell said, “the 2010 Olympic and Paralympic Winter Games offer a tremendous opportunity to showcase our great province and country to the world. By wrapping the three new BC Ferries in powerful images that promote our province, our country and our Olympic and Paralympic Winter Games, we’re inviting the world to join us before, during and after 2010”.
Each ship will feature four full-colour images promoting the province and winter sport through the depiction of Canadian winter athletes and VANOC’s signature brand blue and green palate. The first ship will be unveiled in Flensburg Germany on September 21.
Among the ship’s images are short track speed skating at the 2006 Olympic Winter Games, and men’s alpine skiing (sitting category) at the 2006 Paralympic Winter Games.
Furlong said, “our goal is to inspire excitement and anticipation for the 2010 Winter Games in everyone and to take advantage of every possible and imaginative way to do so. These majestic ships, with their spectacular sport and scenic BC images will be a dramatic invitation to learn more, to get involved and to make plans for the experience of a lifetime in 2010”.
