Salzburg’s bid for the 2014 Winter Olympic Games was promoted at the largest Cross-country Skiing World Cup event that was held in Dusseldorf last weekend.
Rudolf Holler, Bid Operations Director of Salzburg 2014 and an expert in the International Ski Federation said, “we were there with a range of advertising materials. It was a great campaign and we were able to communicate the messages of our bid effectively through the media in the form of additional information about the State of Salzburg which has been successfully represented here for many years”.
On Saturday, the first race day, more than 150,000 people attended. Holler said, “150,000 is fantastic for the sport, but also for Salzburg, which has played no small part in this success. It’s great to see how well Salzburg’s tourist offering is received here in Dusseldorf. The 2014 bid fits in perfectly with this – we want to invited the Olympic family and the hundreds of thousands of sports fans to join us in Salzburg, to experience a particularly atmospheric Games”.
