The Vancouver Organizing Committee for the 2010 Winter Olympic Games announced a new partnership with GM Canada Tuesday, reports the Globe and Mail.
The eight-year national partnership deal provides GM with sponsorship rights for the Canadian OlympicTeam for the next four Olympic Games. GM Canada’s financial commitment includes $53 million in-kind for vehicles, services and marketing support plus $14 million cash, including investments in sport initiatives like the Own the Podium – 2010 program.
GM will provide VANOC with a fleet of “high quality” cars and trucks, a commitment to environmental sustainability and a 60,000-strong team of employers, dealers and retailers.
