London’s bid committee for the 2012 Summer Olympic Games unveiled its logo Tuesday when a huge banner, 20 metres by 16 metres, was unfurled down the side of the Tate Modern in central London.
The words “London 2012” are written in black capital letters in the five colors of the Olympics – red, blue, yellow, green and black – interwoven through the lettering in the shape of the River Thames. It shows the flow of the river from west to east London, where the Games will be based in Stratford.
The design will be used on all merchandise and promotional material.
The logo was designed by Kino Design and selected by a panel of top designers, citizens and Olympian Sir Steve Redgrave.
Andy Stanfield of Kino Design said, “we chose the Thames because it flows through the centre of London and is the point at which many of the city’s waterways and communities meet. It is also symbolic of the people from all over the world that flow in and out of London, defining its style personality and vibrancy.
“Our aim was to create a flexible logo that we integrated into the words ‘London 2012’ but would be strong enough to stand alone.
The ribbon delivers that and can be used in many creative ways in the campaign to win the 2012 Olympic Games for London”.
Following the release of London’s new bid logo Tuesday, most people posting on GamesBids.com discussion forum wrote that they disliked the new logo.
Meanwhile, London’s bid will be getting one million pounds from the Royal Mail. It’s an apology to London residents for disrupted services caused by wildcat strikes in London and elsewhere.
The money will be generated from the sale of special stamps next year.
