Los Angeles 2024 said Friday it will unveil its official logo as well as other elements of its brand on Tuesday, February 16 in downtown LA, and has appointed Matt Rohmer as Marketing Director.
LA 2024’s logo is to be unveiled on the eve of the bid’s first deliverable submission to the International Olympic Committee (IOC) at a ceremony featuring bid leaders and world-renowned Olympians.
The first phase of the bid book that is due into the IOC Wednesday will cover topics around vision, Games concept and strategy – and will include guarantees from various government authorities. The detailed volume will also give bid the opportunity to present a “look” of the concept with photos, designs and visual branding, including the logo. The documents may be released publicly by the bid committees once the IOC approves, usually the day following the submission deadline.
LA’s rivals Rome and Paris have already released their logos. Rome presented its look, featuring an abstract of the iconic Colosseum, in December at a ceremony in front of hundreds of school-children. Paris revealed its design last Tuesday when the Eiffel Tower inspired emblem was projected on the historic Arc de Triomphe.
Some observers have suggested Paris’ design that hints at a “24” embedded in the Eiffel Tower can also look like an “LA” if you squint just the right way. Assuredly, the American bid team will come up with their own design.
Budapest, the other city in the four bid race, has yet to release its logo but the design will likely be known once the Hungarian bid documents become public next week.
Rohmer will collaborate with two world-renowned creative agencies – 72andSunny, and Bruce Mau Design – to create the look of the bid. The two agencies are Los Angeles-based and internationally acclaimed.
Rohmer comes from the advertising firm 72andSunny where he was brand director and developed marketing campaigns for global powerhouses in the world of sport, business and entertainment.
LA 2024 CEO Gene Sykes said, “Matt Rohmer is a rising star in LA’s creative community and we’re very pleased to welcome him to our team. With Matt’s creative insight, we’re hopeful that LA 2024’s brand image and story will inspire not only our city but the worldwide Olympic Movement”.
72andSunny was founded in Los Angeles and has offices in New York and Amsterdam. The agency created LA 2024’s logo design as well as the design of the bid’s official website and films.
Bruce Mau Design with offices in Los Angeles and Toronto, is responsible for LA 2024’s visual identity system and graphics package.
LA 2024 Chief Marketing Office Terrence Burns said, “LA 2024 is dedicated to harnessing the unique Californian spirit of innovation and reinvention.”
“We are proud to work with 72andSunny and Bruce Mau Design … their tireless work to answer the question, ‘what’s next?’ is a perfect complement to LA 2024’s innovative and forward-looking approach”.
Los Angeles, along with Paris, Rome and Budapest will continue campaigning to host the 2024 Games for several months. The winning city will be chosen by the IOC September 2017 in Lima, Peru.