The Innsbruck 2012 Organising Committee for the first Winter Youth Olympic Games launched its new emblem at Austria House in Whistler Wednesday during the Vancouver 2010 Winter Olympic Games.
The emblem reads “Innsbruck 2012”, and as a key component, the International Olympic Committee’s (IOC) brand identity for the Youth Olympic Games “YOG-DNA” has been integrated for the first time. In harmony with Innsbruck 2012, “YOG-DNA” is a striking label targeted at young people and is the representation of their attitudes, freedoms and creativity, said an IOC press release. It also contains the Olympic rings, signifying the values of excellence, friendship and respect.
The Golden Roof, the most famous sight in Innsbruck, is an essential, unique part of the Innsbruck 2012 emblem, symbolizing the “well-known” hospitality of the Tyroleans; and the golden colour represents excellence in sports and cultural events.
Ng Ser Miang, IOC Vice President and Chairman of Singapore 2012 said, “the Youth Olympic Games are not just an event for talented young athletes, but also a platform to communicate to young people all over the world, for them to interact and involve themselves in the community through sport, culture and education. “YOG-DNA” is at the heart of this mission and now, for the first time, an integral part of the host city emblem. The unveiling of this emblem is a proud moment for Innsbruck, Austria and the Youth Olympic Games”.