McCann Worldgroup Singapore, a leading global marketing communications organization headquartered in New York, will be supporting the Singapore Youth Olympic Games Organising Committee (SYOGOC) by providing its expertise to develop the marketing campaign for the inaugural Singapore 2010 Youth Games.
McCann Worldgroup will collaborate with Singapore 2010 to formulate the overall marketing strategies and creative development and execution of all advertising campaigns for Singapore 2010.
It will executive a “comprehensive, multi-media” Campaign both locally and in key global markets to generate awareness and build interest in the Singapore 2010 Youth Games.
Mr. Goh Kee Nguan, chief executive officer of Singapore 2010 said, “we are excited to have McCann coming on board as our partner to develop the marketing communications campaign to create a strong brand for Singapore 2010. This will certainly be a mutually beneficial partnership with SYOGOC enjoying the services from an established, industry-leading group of agencies while McCann Worldgroup will gain valuable knowledge and experience in the sports industry by working on one of the most recognizable brands in the world”.