When the Singapore 2010 Youth Olympic Games Flame is lit in Olympia, Greece in July, it will journey through one city in each continent – Berlin, Dakar, Mexico City, Auckland and Seoul – before arriving in Singapore.
Channel News Asia reports 2,400 torchbearers from all walks of life will be involved in the Singapore leg, which will travel to the five community districts and end each day with a community celebration.
Meanwhile Singapore 2010 has exceeded its sponsorship target of S$50 million with the announcement that Coca-Cola has been added to its stable of sponsors.
Singapore 2010 chairman Ng Ser Miang said he expects that figure to go up by S$10 million to S$20 million from now until the Opening Ceremony at The Float @ Marina Bay on August 14.
Coca-Cola will reportedly partner with Singapore 2010 to provide cash, goods and services, which includes more than 1.5 million units of beverages for the Games.
The company has also signed on as Presenting Partner of the Singapore leg of the Journey of the Youth Olympic Flame, which will see 52 torchbearers selected from the Voluntary Welfare Organizations.
Coca-Cola’s outdoor campaign visuals for the Youth Games will also be displayed around the island.
According to Channel News Asia, programs to motivate torchbearers and spectators in the run-up to the six-day Singapore relay are being announced at a later date.