Seoul and the provincial government of Gyeonggi have signed agreements with Gangwon Province to reinforce their support of PyeongChang’s bid for the 2018 Winter Olympic Games.
Both the province and the city have agreed to strengthen sports exchanges through various programs, including winter sports athletes nurturing programs, youth sports camps and the Dream Program, to expand the base of winter sports in Korea.
An “Agreement on Cooperation for the 2018 PyeongChang Winter Olympic and Paralympic Bid” was signed April 7 and was formed as a cooperative measure between the two parties for the Winter Olympic Games and other major issues.
If PyeongChang wins the bid for the 2018 Games, Seoul will fully support PyeongChang to be designated as an Olympic Zone, and will promote Winter Olympic facilities, including the Alpensia Resort, by encouraging citizens of Seoul as well as government staff to utilize those facilities.
Seoul has also agreed to helping the creation of various culture and art performances, recruiting volunteers, and developing joint tourism products during the Games.
Ki-Chang Kang, acting Governor of Gangwon Province said, “just as we say that we can achieve what we aspire to with a strong will and hard work, we hope that this cooperation between Seoul and our province will lead to a successful bid also”.
Seoul is to run television advertising on a number of major international television channels, including CNN and the Discovery Channel, and will also provide information in four languages via the city’s international promotional channels, including foreign language websites, YouTube, Facebook and Flicker.
The city is sending an official letter to 23 foreign cities with which PyeongChang has a sisterhood relationship, including Paris, Rome, Washington DC and Sao Paulo, to urge them to strongly support the bid.
Seoul also plans to generate momentum for public support of the bid by airing public service announcements on screens across the city, encouraging the participation of Seoul City Goodwill Ambassadors in the campaign, and using its social media services Twitter and Me2day.