In its “Best of Korea” initiative, PyeongChang 2018 signed an agreement with 23 companies Monday that have agreed to run entertainment and hospitality amenities, such as restaurants, shops and concert halls in the region, should PyeongChang host the 2018 Winter Olympic Games.
The companies include leading restaurant and caf chains such as CJ Food Ville, Sun at Food and Mr. Pizza. Also art and cultural institutions, including Sejong Center for the Performing Arts, HOAM art hall and Paik Nam-june art center.
PyeongChang 2018 has already signed deals with major hotels, including Grand Hyatt, JW Marriot, Hilton and Lotte Hotel.
There are now 39 companies an 123 brands participating in the program.
Cho Yang-ho, PyeongChang 2018 bid chairman and CEO, said the “Best of Korea” initiative will help deliver an excellent cultural experience for Olympians and winter sports fans.
He said, “the best of Korea program will offer everyone visiting PyeongChang the beautiful mountains combined with excellent cultural and entertainment experiences during the Olympics”.
Also Monday, marking the 100-day countdown to the International Olympic Committee’s (IOC) decision on the 2018 host city, the bid committee held a special ceremony at the Olympic Park in Seoul.
More than 200 supporters and government officials, including Minister of Culture, Sports and Tourism Chung Byoung-gug and Korean Olympic Committee President Park Yong-sung, attended, pledging their support for PyeongChang’s bid.