Munich 2018 Pitches Strong Sports Sponsorship Market

Munich 2018 told the International Olympic Committee’s (IOC) Evaluation Commission Thursday, in Munich inspecting the city’s bid, that the sports sponsorship market in Germany is worth about 2.6 billion Euros annually and is growing at a rate of 6.3 per cent per year, despite the global economic downturn.

A team of Munich 2018 financial experts, drawn from the world of business and government, emphasized what this enormous economic potential means for ensuring the long-term health and sustainability for the winter sports movement globally.

Germany’s corporate community is reportedly responsible for approximately 50 per cent of all revenues of the seven Winter International Federations, including specific funding for the FIS, the IBU, the FIL and FIBT.

Bernhard Schwank, CEO of Munich 2018 said, “German winter sport is a really attractive marketing proposition. Full stadia at all venues make for a great atmosphere. A great atmosphere makes for great performances from the athletes, and that makes for great television. Munich 2018 will optimize all these strengths like never before and that will create the perfect environment for the business sector to continue their backing for winter sports at all levels.

“The strength of the German economy will allow us to finance the Games while we build the Olympic brand through stadia full of spectators and a global television audience excited by the magic of Munich 2018 and the extraordinary atmosphere. We believe our mission would be to strengthen the brand of the Olympic Winter Games like never before and turn it back over to the IOC as a much stronger asset for the entire Olympic Movement”.

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