Munich is anticipating the arrival of the International Olympic Committee (IOC) Evaluation Commission next week to inspect the city’s bid for the 2018 Winter Olympic Games.
Munich 2018’s partners have activated a wide range of marketing initiatives, with transport links and public buildings sporting the Munich 2018 emblem and colours.
Katarina Witt, Chair of Munich 2018 said, “it is really impressive to see how much our partners are getting behind us right there in blue and white. The striking display of unified support is a sign of the successes of our ‘Friends of the Bid’ program and our recent positive public opinion polls. Munich 2018 is everywhere you look and it proves that the entire city is getting behind the bid. It will give us great impetus as we make our final preparations for staging an excellent Evaluation Commission visit”.
Several retailers and service providers have decorated their buildings and windows with pro-Munich 2018 messages.
Immo 2018, a partnership of about 30 companies from the real estate sector, has draped some of Munich’s most prominent buildings with huge banners and flags.
Information screens at the metro stations will carry Munich 2018’s TV spot, encouraging tens of thousands of daily users to wonder “what if we all celebrated a winter fairy tale together”?
There will be 400 billboards and more than 1,000 posters on advertising pillars across the city.
Twenty-four bars, restaurants and cafes around the historic Marienplatz will distribute 50,000 beer mats bearing the Munich 2018 logo and the slogan “Enjoy ice cold”.
Also Munich Municipal Savings Bank is advertising the bid in 91 branches, 50 service points and 185 cash machines.
The IOC is inspecting Munich’s bid March 1 to 4.