At a Munich 2018 debriefing meeting held in the Bavarian capital Thursday, stakeholders agreed that the International Olympic Committee (IOC) decision was not a “vote against Munich or Germany, but it was a vote for the Asian continent.”
At the joint session for the Supervisory Board and shareholders, it was also acknowledged that a decision to rebid for the 2022 Olympic Winter Games would not be made in the coming days and months, but would occur after a thorough analysis of the 2018 campaign and the bids for the 2020 Summer Games.
Last week, the German bid was trounced by a bid from PyeongChang, South Korea when the latter received 63 of a possible 95 votes to clinch a majority victory on the first ballot. Munich recieved 25 votes and Annecy, France garnered a mere 7 nods.
But Munich’s Mayor Christian Ude didn’t see the campaign as a losing effort.
“The application alone has paid off because we have been able to collect a lot of world sympathy points,” he said.
“It was a great image campaign for the sports venues, Bavaria and of course for Germany.”
It was reported that over 33,000 articles were written about the candidacy worldwide and several thousand film clips were aired on television.
The bid committee reported that the €33 million (USD $47 million) budget has been met and the corporate entity would be dissolved.
Bids for the 2022 Olympic Winter Games are due to the IOC in September 2013. To date, there are interested candidates from Switzerland, Norway, Ukraine, Quebec City in Canada, Almaty in Kazakhstan and Reno-Tahoe and Denver in the United States.