Annecy’s bid for the 2018 Winter Olympic Games got a boost when a partnership agreement was signed by the Louis Vuitton Group, Eric Marechalle, CEO of Kenzo, and Charles Beigbeder, President of Annecy 2018.
LVMH leads a “determined” environmental protection initiative, said a press release. LVMH is also involved in culture and heritage, humanitarian action, and education, and gives support to young designers.
Under the agreement Kenzo, an LVMH brand, will offer its expertise to the bid committee by tailoring the delegation’s look to further strengthen Annecy 2018’s identity.
Kenzo teams dressed the representatives of the Annecy 2018 delegation for SportAccord and will do so again for two major forthcoming bid events in Lausanne May 18 and Durban July 6.
Bernard Arnault, President of the LVMH group said, “the creative passion and spirit of enterprise that drive the men and women of the LVMH Group are the essential to our success. These are values that we share with Annecy 2018. I am happy that with the same qualities and the same desire for excellence, the Annecy bid committee is claiming a success it is sure to achieve”.
Charles Beigbeder, President of Annecy 2018 said, “It’s a great reflection on the bid that a high-profile global brand like LVMH has chosen to partner with us. It’s an example of the platform Annecy can provide for the Winter Games to help raise its profile worldwide. They believe in our vision of an authentic Winter Games in the heart of the mountains, with the athletes and for the future.
“Through this partnership LVMH is bringing us both financial support and value in kind assistance. It is a great honour for the entire Annecy 2018 delegation to be able to wear suits by KENZO, reputed for its savoir-faire and the great quality of its products”, he said.