Tokyo 2016 Launches New National Ad Campaign

Thursday Tokyo 2016 launched a new national advertising campaign at Tokyo’s Haneda Airport where, according to the press release, the bid will share its “Musubi Promise” with millions of domestic and international travellers.

According to the press release the advertisements, Tokyo’s first since being selected as a Candidate City by the International Olympic Committee (IOC), will showcase the bid’s “Musubi logo”, a traditional Japanese knot signifying unity.

The airport’s three terminals will be adorned with banners and posters to spread the bid’s message. Haneda Airport is one of the word’s busiest.

Dr. Ichiro Kono, Chairman and CEO of Tokyo 2016 said, “Tokyo 2016 has received widespread public support of the bid to host the 2016 Olympic and Paralympic Games and we want to share the excitement of being selected as a Candidate City with the rest of the world. Haneda Airport attracts over 60 million visitors a year from both Japan and across the globe and we expect to build significant awareness of the bid through the campaign. As Tokyo undergoes one of the greatest urban and environmental transformations in history, we want to share out commitment to change and showcase the benefits of bringing the Games to Tokyo in 2016, creating a new legacy for the Olympic Movement and Japan’s future generations”.