Chicago 2016 Former Tagline “Stir Your Insides”?

Chicago 2016 tagline change Friday from “Stir the Soul” to “Let Friendship Shine” was made after there were difficulties in translating the original slogan, reports the Chicago Tribune.

Valerie Barker Waller, Director of marketing for Chicago 2016 said, “in a couple of different languages it meant ‘Stir Your Insides’, which is not what we intended it to be”.

Barker Waller said by focusing on friendship instead the slogan reflects the lifelong bonds formed among athletes and the many ways Chicago would welcome the world for the Summer Games.