Rome’s 2024 Olympic Games bid has announced that Isabelle Harvie-Watt has joined the bid as Strategic Adviser with the mandate of supporting the bid committee with all activities related to International Relations and Communications.
Harvie-Watt was born and raised in London and has a Master of Arts in History and Italian Literature from the University of Edinburgh. She has been working in Italy for the past 25 years, most recently in the position of CEO of Havas Media Group Italy, the media and communications arm of Havas.
Havas previously managed communications for Annecy, France in its failed bid to host the 2018 Olympic Winter Games.
The role will be critical as the Italian capital fights to remain in contention with rivals Los Angeles, Paris and Budapest with 16 months left in the race. Rome has been struggling to improve public support as a scheduled referendum over the bid loomed for several days before a municipal council reconsidered and canceled the vote. Referendum advocates are still pressing forward to collect the required 30,000 signatures to try to force its approval.
In what is expected to be a tight race, key messaging to the International Olympic Committee (IOC) members could be a decisive factor in the race.
The IOC will choose a host city September 2017 in Lima, Peru.