Paris’ bid for the 2024 Olympic Games is set to boost it’s marketing campaign over the next two weeks with consecutive launches of it bid logo and then a public-facing Website.
Next Tuesday, February 9 at a ceremony to be held at the Arc-de-Triomphe on the Champs Elysées at 20:24, Paris will be the second bid to officially launch a campaign logo. The French design agency Dragon Rouge developed the logo after winning a tender process last year.
Logos for Budapest and Los Angeles, the other two bidders in the race, are also expected to be released soon as they’re likely to be included in the first set of bid documents due into the International Olympic Committee (IOC) offices in Lausanne on February 17. That’s also the date Paris will release it’s public-facing Website to promote the Olympic bid campaign within France and around the world.
A Web page with the message “Coming Soon” in English and further French details indicating the date appear at Paris2024.org with links to Facebook and Twitter accounts. A blue, orange and green patterned background could provide a hint at what the new Paris 2024 logo will look like.
February 17 will be a key milestone for the four bids – along with the first three phases of bid documents covering vision, Games concept and strategy that will be delivered to Lausanne, required guarantees will be included to show that the bids are viable and well-backed by the necessary authorities. It was at this point in the 2020 campaign that Rome was forced to withdraw when the Prime Minister refused to endorse a guarantee to publically underwrite the bid.
With the new logos and amped up Websites the bids will begin to develop an image, and the release of the campaign files, usually made public the day after the IOC deadline, will shed further important details on what the bids will offer the Olympic movement.
While the logo for the winning city will be replaced for the Games themselves, bid logos serve as a first glance introduction to the bid and are important for raising domestic awareness of the campaign and for acquiring critical sponsorships.
In June the IOC Executive Board will approve which bids will move on to the next stage of bidding. The final election will take place September 2017 in Lima, Peru.