Friday the National Basketball Association and the Women’s National Basketball Association announced their support for Los Angeles’ bid for the 2024 Summer Olympic and Paralympic Games. LA 2024’s bid leaders promised to draw on the NBA and WNBA’s expertise in state-of-the-art sport presentation to grow Olympic and Paralympic sport in the US and worldwide.
Los Angeles’ bid said the “NBA is a leader in the marketing, presentation and promotion of its live sporting events, the quality of which LA 2024 has pledged to produce at the 2024 Games.”
“The WNBA is at the cutting edge of digital sport entertainment as the first women’s professional sports league to stream their games through Twitter. LA 2024 will also use digital entertainment to creatively extend the reach of women’s sports, especially to the world’s youth.
“LA 2024 plans to tap into the NBA and WNBA’s ready-made connection with global youth audiences to engage a new generation of Olympic and Paralympic fans.”
NBA players began participating in the Summer Olympic Games in 1992 and the sport’s popularity both at home and abroad has been growing. Basketball’s growth, the bid says, is an example of how the Games can increase a sport’s popularity in global markets, including the US $250 billion sports market.
Los Angeles is home to two NBA teams, the Clippers and Lakers, as well as the WNBA’s Los Angeles Sparks, which all play at STAPLES Center, LA 2024’s proposed site of the Olympic Basketball and Paralympic Wheelchair Basketball competitions in 2024.
NBA Commissioner Adam Silver said, “The NBA is proud to support Los Angeles’ bid to host the 2024 Olympic Games. We have had two NBA teams in Los Angeles for nearly 50 years, a WNBA team for 21 years and beginning next season two Development League teams. LA is truly an epicenter of global basketball.
“Basketball has been an Olympic sport for more than 80 years, but it was in 1992 when the Dream Team inspired a new generation of fans and future NBA players. What better way to bring the Games into a new era and once again inspire the next generation of Olympians and Para-Olympians than showcasing them in a city that embodies creativity, entertainment and sports.”
LA is bidding to host the 2024 Games alongside Paris. The winning city will be selected by the International Olympic Committee (IOC) September 13 in Lima, Peru.