Budapest 2024 commissioned Lagardere Sports Wednesday to lead an international consortium to advise Budapest on its bid for the 2024 Summer Olympic Games. It will provide significant components of the Budapest bid, leveraging its long-standing expertise in the Olympic sector and major multi-sport event space.
Lagardere Sports will also lead Budapest’s overall bid, develop and manage the bid strategy and support the development of detailed technical aspects of Budapest’s Games plan. Other services include preparation of the technical presentation for the International Olympic Committee’s (IOC), marketing advice and assistance in delivering the major presentations to the IOC and other key stakeholders.
Budapest already submitted the first phase of necessary documents to the IOC in January but further documents will be required later this year and again in 2017. The Hungarian campaign thus far has lagged behind its bid rivals lacking any branding including a logo, look, slogan and social media. These elements are important in creating a bid’s identity and forming a connection with voting IOC members.
Andrew Georgiou, Chief Operating Officer of the company said, “Lagardere Sports has a long-standing relationship with Olympic movement and we are excited to use this experience to provide strategic guidance, event planning and operational support to Budapest 2024 over the next 18 months. With our integrated approach go Games delivery and our knowledge of the local market through our existing business activities in Hungary, I’m certain we can support Budapest as a strong candidate for the 2024 Olympic and Paralympic Games”.
Budapest 2024 Chairman Balazs Furjes added, “as ‘Guardians of the Bid’, it is our role to choose the best partner to ensure that Budapest 2024 truly reflects our collective commitment to the values of the Olympic movement. Lagardere Sports shares the Olympic spirit and with its global presence and strong expertise will help Budapest’s aspirations to present a strong Olympic bid, which is ideal for the Olympians and Paralympians of tomorrow. I believe together we can showcase how great Budapest and its people are. We want to proudly demonstrate what our city and country have to offer to the international stage. Lagardere Sports will give us the ability to let the world know we are ready to welcome the world to Budapest”
According to IOC documents Budapest is working with Lagardere’s Event Knowledge Services as well as M-IS from the United Kingdom, PriceWaterhouseCoopers, and Obuda-Ujlak Zrt. and Fomterv Ltd from Hungary to help deliver the bid.
Budapest is competing for the 2024 Games against Los Angeles, Paris and Rome. The IOC will select the host city in September 2017.