Alitalia, Italy’s largest airline, is supporting Rome’s bid for the 2024 Summer Olympic Games as a Top Sponsor. Alitalia is a key player in efforts to develop the country’s tourism industry, and confirms its commitment to supporting major international events in the country as it did for the Rome Olympics of 1960, the 1990 Football World Cup, the 2000 Jubilee and Expo 2015 in Milan.
The airline has chosen to become a sponsor believing that “the most difficult challenges can only be met if the country presents a united front, just like an Olympic team,” a statement said.
The sponsorship will be a boost for the bid as it gears up for its international campaigning in 2017. The airline serves 27 airports across Italy.
The Games in Rome are expected to involve iconic venues including the beach volley tournament at Rome`s Circo Massimo, cycling races in the midst of the Imperial Forum and the archery tournament within an archaeological site.
The finish line for the Marathon is planned to be near the Arch of Constantine, where the runners will arrive after passing the places of worship used by the three principal religions – Saint Peter`s, the Synagogue, and the Mosque of Rome – “a symbol of dialogue and hope for all” the statement said.
Alitalia will support the Olympic bid with a campaign entitled “Prossima destinazione Roma2024” and will make all its communication channels available to the bid including in flight, on the ground and with digital and social media.
The boost comes after last week 474,000 companies across Rome committed to supporting the Olympic bid.
Rome is competing for the 2024 Games against Los Angeles, Paris and Budapest. The host city will be selected by the International Olympic Committee in September 2017.