The French Olympic Committee has announced it is set to launch a campaign to promote and help finance Paris’ bid for the 2024 Summer Olympic Games.
On Wednesday French Olympic Committee president Denis Messeglia presented the campaign called “Je reve des Jeux” (I dream of the Games) that includes the sale of 2-euro (USD $2.25) wristbands with the slogan.
A portion of the 60 million euros ($67 million) budget for the bid could also be secured through donations from 2,024 patrons willing to pay 2,024 euros per year between 2015-2017.
Paris 2024 organizers say that this voluntary fundraising campaign aimed at the general public is the first of its kind for an Olympic and Paralympic Games bid and will be supported by several national athletes.
Set to officially launch September 25, 10 days past the International Olympic Committee (IOC) deadline to nominate bids for the 2024 Games, the campaign will also encourage all supporters to engage social media and share photos and videos that put a spotlight on the slogan. Sport clubs and athletes across France are encouraged to photograph sports events over the September 26 and 27 weekend and share them with the bid French Olympic Committee – the photos will be collected and presented in a single digital space.
Sponsors will also be able to fund the bid through a system of text messages, sporting memorabilia auctions and a gala dinner scheduled with popular national athletes on December 8.
Paris hosted the 1900 and 1924 Olympic Games but lost subsequent bids for the 1992, 2008 and 2012 Games.
Other cities bidding for the 2024 Games include Los Angeles, Rome, Hamburg, Germany and Budapest.