Los Angeles’ bid for the 2024 Olympic and Paralympic Games got a boost Tuesday when four of Hollywood’s largest movie studios, Disney, Fox, NBCUniversal and Warner Bros., pledged support for the project. The four studios hope to make the Olympic Games an even bigger show if LA is chosen to host its third Games.
LA plans to harness their brightest talents and unrivaled global reach to tell Olympic and Paralympic Games stories in fresh, exciting ways and serve the Olympic Movement by helping grow the Olympic and Paralympic brand and engage a new generation of lifelong fans.
LA 2024 says it will offer partnerships between Hollywood’s greatest storytellers and the Olympic Channel providing the International Olympic Committee (IOC) with an unprecedented opportunity to play a leadership role in the application of innovative technology in sports programming.
The climax of the Cultural Olympiad – the LA 2024 Arts Festival – will celebrate the historic role of Hollywood and Los Angeles in shaping the film industry, magnify the Olympic Values for a global audience, and provide a showcase for pioneering international artists.
LA 2024 plans to use Hollywood’s mass entertainment expertise to create magical Opening and Closing Ceremonies that captivate the world and ensure maximum participation opportunities for all Angelenos.
LA 2024 Chairman Casey Wasserman said, “Hollywood is a dream factory and a beloved creator of all stories that inspire and entertain people around the world.”
“The Olympic and Paralympic Games create stories, and linking the magic of the Games and Hollywood is a dream come true. LA as a city is communicating to the world – and to the world’s youth in particular – every single day.
“We want to amplify the unique power of LA’s storytellers to promote the Games like never before and to capture the imagination of a generation.”
Bob Iger, Walt Disney Company Chairman and CEO and LA 2024 Vice Chair said “LA is the creative capital of the United States. It is a city where technology, entertainment and new media meet and create globally relevant, captivating content. This industry is constantly changing, but the City of Angels will always be at its forefront thanks to the pioneering people and companies who choose to make their home here. That is what makes LA such an exciting environment to host the 2024 Olympic and Paralympic Games. Walt Disney once said, ‘Times and conditions change so rapidly that we must keep our aim constantly focused on the future.’ It is a philosophy that guides the Walt Disney Company today, and a philosophy that is fundamental to every aspect of the LA 2024 Olympic and Paralympic Games concept.”
NBC Universal Vice Chairman Ron Meyer said “NBCUniversal is pleased to be part of LA 2024s bid to bring the Olympic and Paralympic Games back to Los Angeles. With the city’s creative talent and imaginative storytellers, LA can bring excitement to the Olympic Movement and inspire future generations. Our diverse city is the perfect setting for a global audience to experience the Summer Games.”
Kevin Tsujihara, Warner Bros. Chairman and CEO added, “as a global entertainment leader, Warner Bros. has a long history of developing cutting-edge technology to enhance the viewing experience of audiences everywhere. For more than 90 years, we’ve been based in Los Angeles where the culture of innovation and creativity have not only been critical to our success but also made Southern California the global hub of entertainment. We are delighted to support LA 2024 and contribute our storytelling and technical expertise to help design an unbelievable Games experience that will capture the imagination of the next generation.”
LA is competing with Paris to host the 2024 Games. The International Olympic Committee will select the host city September 13 in Lima, Peru.