Paris 2024 announced Thursday that the global hospitality group AccorHotels has become the bid’s eleventh sponsor, taking the total sponsorship revenue so far to 22 million Euros. Paris 2024 says the overall target of 30 million Euros is expected to be reached in the coming weeks and months.
Along with budgeted public funds the bid will have 60 million euros to spend on its campaign to host the Olympic Games in 2024.
Paris 2024 says bid sponsor AccorHotels will leverage its global knowledge and expertise in the hospitality industry to support the bid.
AccorHotels employs 30,000 people in Paris. In 2015 France’s largest multi-purpose auditorium, AccorHotels Arena, opened in the city and has reportedly hosted some of the world’s biggest sports, music and arts events.
Should Paris host the Games, the venue, which will go under the name Paris Arena I during the Games, would host Olympic Judo and the final phase of the Olympic Basketball competition, as well as the Wheelchair Basketball competition at the Paralympic Games.
Paris 2024 Co-Chairman Bernard Lapasset said, “we are delighted to welcome AccorHotels as official bid partners and I’d like to thank them for their dedicated support. Paris is a global leader in tourism and it’s great to have the backing of such a prestigious company from the international hospitality industry that is active in 92 countries. AccorHotel’s expertise and experience in working in synergy with international sports events like Roland Garros and the Tour de France, is also a huge asset for our bid”.
Sebastien Bazin, CEO of AccorHotels added, “as a major player in French tourism, we are proud to lend our support to the Paris 2024 Olympic and Paralympic Games bid. The bid is a unifying project that carries principles that mirror our own values of diversity, boldness and passion. Paris 2024 is a wonderful opportunity project the dynamic radiance of France on an international stage”.
Paris is competing for the 2024 Olympics along with Budapest, Rome and Los Angeles. The winning bid will be announced by the International Olympic Committee (IOC) in September 2017.