In its campaign to host the 2020 Summer Olympic Games, Baku’s bid committee has appointed three leading international agencies – pmplegacy, Burson-Marsteller and Adore Creative.
pmplegacy, part of the Chime Sports Marketing division of Chime Communications PLC, will lead strategic and technical advisors to the bid, responsible for brand positioning, narrative and messaging; the development of the Applicant and Candidature Files, and assisting the Baku 2020 bid committee with its interaction and presentations to the Olympic movement.
Burson-Marsteller, a leading public relations and communications firm with a worldwide network of offices in 96 countries across six continents, will provide strategic communications counsel, as well as media relations and PR services to the bid team.
Adore Creative, the agency involved in the 2014 Winter Games and the 2018 World Cup campaigns for Russia, will be responsible for producing the bid films, new media and advertising campaign.
Yaqub Eyyubov, the Deputy Prime Minister who heads Baku 2020 said, “we are delighted to have secured the services of such high quality agencies. These three agencies are the leaders in their respective fields. We know that they will do an excellent job for us as we set out our credentials to be selected as a 2020 Candidate City in May 2012”.
Azad Rahimov, Minister of Youth and Sport, said, “we are very focussed, following our 2016 Applicant City campaign, to demonstrate to the IOC that Baku really does have what it takes to host the 2020 Games. Our economy is amongst the fastest growing in the world thanks to our natural reserves and our position as a transportation hub; we have extensive modern sports venues throughout the city and we will demonstrate to the IOC a genuine sporting legacy for our country, the region, and the whole Olympic Family”.
