Ahead of Canada Day 2009 celebrations on July 1, Vancouver 2010 unveiled Monday in Canada’s capital city of Ottawa, the official posters of the Vancouver 2010 Winter Olympic Games.
Nathalie Lambert, Canada’s chef de mission for the Vancouver 2010 Games said, “one of Canada’s most cherished symbols is the maple leaf. We put it on our flag, our uniforms and even our backpacks when we travel around the world. It sums up who we are – our shared history, values and goals as a country. That’s why it’s fitting to have the maple leaf on the official posters of Canada’s Games. With this modern, youthful and spirited take on our national symbol, we will welcome the world as hosts of the 2010 Winter Games in just 228 days time”.
The posters go on sale Monday at www.vancouver2010.com/store and at The Olympic Stores located at Vancouver International Airport and in Whistler, BC starting at $15 CAD for an 18 x 27-inch offset lithography print (available today) to a limited edition 20 x 28 inch Giclee print for $150 (pre-orders start today). They will also be available at select Zellers and The Bay stores as well as select retailers across Canada and internationally.
Limited edition versions of the posters will also be sold together; these include embossing, a story of how the posters were designed, and a certificate of authenticity signed by VANOC CEO John Furlong and designer Ben Hulse.
The posters reflect the signature look of the 2010 Winter Games, have a bold, contemporary design and feature a cropped maple leaf composed of a vibrant palette of blues and greens found in the natural landscape of Vancouver and the Sea to Sky corridor, the Games Host Region.
When the Olympic and Paralympic posters are displayed together the two halves of the maple leaf join to create a whole; a concept that is a first for an organizing committee, said a press release.
The Official Emblems of the Games, and the Games motto With Glowing Hearts/Des plus brilliants exploits, are also on the posters. All poster elements are displayed on a white wood grain textured background.
John Furlong, Vancouver 2010 Chief Executive Officer said, “the poster features the traditional maple leaf rendered in a new way that is symbolic of a country that is young at heart, diverse, dynamic and fun. The unique pairing of these posters reflect our integrated approach to celebrating the 2010 Olympic and Paralympic Winter Games as one event for Canada”.
According to the press release the same signature look will also be found at Games time in 2010 on tickets, banners, venue signage and building.
