CanWest News Service reports that seven publishing companies representing 49 daily newspapers in Canada have formed a coalition to package and present Olympic news and advertising beginning with the Vancouver 2010 Winter Olympic Games.
Dennis Skulsky, president of CanWest Media Works, said in a statement, “this consortium is a first for the Canadian daily newspaper business in Canada. We’re excited by the concept and by the opportunity to develop some strong and enduring partnerships with national advertisers and agencies with this unique endeavour”. CanWest publishes dailies across Canada.
Jogoda Pike, publisher of the Toronto Star said, “this enriched coverage of Olympic news and information leading up to Vancouver 2010 and beyond will be welcomed by Canadians from coast to coast. Daily newspapers are the perfect medium to provide the in-depth and ongoing coverage of the people, places and events involved in the many facets of the Games”.
The consortium will reportedly publish two special publications this summer. On Canada Day July 1 “A Celebration of Canada’s Olympic Athletes” will be published and on August 8 it will publish “One Year to Beijing”, referring to the Beijing 2008 Summer Olympic Games.
