The Toronto 2015 Pan and Parapan American Games has selected a branding company following a competition in which nineteen agencies submitted qualifications in the first phase of the process.
The winning company is Endeavour Marketing and Trajectory, and a Toronto 2015 media release says work on the project will begin immediately. The brand strategy, plan and design is targeted for completion this summer and consumer testing and development of the visual identity handbook will follow.
Ian Troop, CEO of Toronto 2015 said, “the brand identity will help make these Games come alive. We’ll develop a unique, compelling brand that captures the vision of our Games and makes it a ‘can’t miss’ event – for sport, for tourists and for our communities”.
