Toronto’s Olympic bid committee (TO-Bid) will get some much-needed exposure soon. TO-Bid’s plans are to be part of a 1.2 million 16-page full-colour supplement in Fortune magazine, which will also promote investment in the Greater Toronto Area, and is entirely funded by local advertisers.
Fortune magazine caters to business and corporate leaders worldwide.
The Greater Toronto Marketing Alliance approached To-Bid with the proposal. Mark Arsenault of TO-Bid called it a “win-win situation for both of us”.