When NBC begins broadcasting the Sydney Olymic Games, it will be on tape. Dennis Swanson, NBC Olympics co-chairman said it doesn’t make sense to show events live because of the time difference, even though the early-morning hours coincide with prime time in Sydney.
And that’s where Toronto’s Olympic bid for the 2008 Games is at an advantage. Toronto is in the time zone that would allow live coverage, should the city win the bid.
But even though it will be on tape, there will be 435 hours of Olympics available, 273 hours on the two cable networks CNBC and MSNBC, both having 170 hours of original programming.
Starting Sept. 17, there will be at least one gold medal event seen each day on cable. MSNBC will have coverage from 10 a.m. to 5 p.m. eastern standard time on weekdays, then CNBC will continue from 5 p.m. to 9 p.m. MSNBC will replay its daytime coverage from midnight to 7 a.m.. NBC will show the Games each weekday from 10 a.m. until noon and 7 p.m. until midnight. On weekends CNBC will broadcast the Olympics from 4 p.m. until 9 p.m. MSNBC’s weekend time slots haven’t been set yet.