Reuters reports that revenues from broadcasting and new media rights for the 2010 and 2012 Olympic Games will rise nearly 40 per cent from the previous two-Games package, the International Olympic Committee (IOC) said Thursday.
Richard Carrion, IOC Executive Board member and a negotiator for the Vancouver 2010 and London 2012 Games package said, “the rise is close to 40 per cent”, adding revenues would be well in excess of $3 billion.
For the Turin 2006 Games the IOC received about $2.5 billion for broadcasting rights, reports Reuters.
The bulk of the revenues for the 2010-2012 package will come from NBC, which is paying $2.2 billion while the European Broadcasting Union added another $614 million.
There are still agreements to be completed in Japan, Italy, Latin America, Africa, Australia and New Zealand.
Carrion said, “obviously, in some territories the dollars are a lot smaller (compared to U.S. and European deals)”.
IOC Marketing Director Timo Lumme said the new way of selling the rights – to a single “gatekeeper” per territory who then sub-licences to traditional and new media – had booster revenues. Lumme said, “about 15 per cent for 2010-2012 will come from new media”.
