The signature of the new Paris 2012 promotional campaign is “L’Amour des Jeux at the heart of our lives”. The campaign will be launched March 2 and will aim to reinforce the national support for the Paris bid ahead of the International Olympic Committee (IOC) Evaluation Commission visit to Paris March 9 to 12.
Designed around four images the campaign will be featured on more than 3500 billboards.
The signature of the campaign is conveyed through the faces of three symbolic French athletes and by the imagination of a little girl inspired by the Paris 2012 logo on the Eiffel Tower.
The campaign will be launched by the Paris 2012 Corporate Club, which includes 17 of the largest French companies.
