Vancouver 2010 and Beijing 2008 are taking action against businesses using the word “Olympic” or the Olympic symbols.
John Furlong, head of the Vancouver 2010 Olympic committee, is giving the owner of a Vancouver restaurant until Friday to take his Olympic symbols down.
The Canadian Broadcasting Corporation (CBC) reports that Furlong says he’s spent the last few months trying to persuade the owner of the restaurant to remove the Olympic rings and torch from his sign.
Furlong says 2010 organizers have made a commitment to the International Olympic Committee (IOC) to protect the distinct trademarks.
“We have signed on the dotted line that we would not let this happen. When we went over there and gave our warranty of the province and the country on the bid, that was the promise we made. And that’s a key part of our discussions with the IOC”.
The restaurant owner says he has no plans to take down or change his sign. More than 600 people have signed a petition supporting him.
Furlong admits that dealing with public backlash from trademark battles has been the organizing committee’s biggest challenge this year.
Meanwhile Beijing 2008 officials are having similar problems. Shanghai Customs discovered more than 2,000 bicycles from a company in Zhejiang with the symbol of the Olympics on them. The customs office has also discovered nine other cases violating the trademark rights on several items including garments, chemical fibre blankets and locks.
The customs office now regularly holds legal consulting meetings requiring companies to abide by the trademark laws and regulations, and invites Olympic committee officials to give lectures to the companies informing them about the regulations.
Shanghai customs has already seized several batches of goods pirating the Olympic symbols.
