The city of Glasgow has declared war on those who litter. With Glasgow bidding for the 2014 Commonwealth Games, city council leader Steven Purcell launched the Clean Glasgow campaign Monday.
The Evening Times reports that this four million pound crusade is the city’s biggest every blitz on litter and anti-social behaviour. The newspaper says, “it will see tough action against offenders and every neighbourhood in the city spruced up”.
In the fight against litter 132 uniformed enforcement officers will have the power to issue 50 pound fixed penalties; there will be a specialist city centre task force; as well as two hundred city centre bins complete with cigarette trays and collection hotlines printed on the side.
The campaign includes a long term neighbourhood clean-up program for each of the 56 designated areas of the city led by 20-strong teams of cleaners, community advisers, enforcers and investigators; 11 new mobile CCTV units; a 28-member anti-graffiti squad; 11 mobile graffiti clean-up units; special charters for neighbourhoods, businesses, schools and community groups; and a 191-member clean-up and community staff.
Offenders will be named and “shamed” on a special website.
A Neighbourhood Charter is to be distributed to every home in Glasgow next Monday explaining how each community will benefit and how residents can become involved.
As for the bid, Glasgow 2014 has appointed the design agency Navyblue for its bid book, the Candidate City File, (CCF) which contains detailed plans on the sports, venues and infrastructure to be used during the Games should Glasgow’s bid be successful.
Navyblue has had previous experience in designing the CCF for the bid book of the joint Scotland/Ireland bid for the UEFA Euro 2008 Championships and the London 2012 Summer Olympic Games.
Glasgow 2014 head of marketing Lynne McPhee said, “it was absolutely essential that we chose the right company to design our Candidate City File. This document lets us speak directly to the voters, to show them, in great detail, exactly what a Glasgow Games would look like”.
Meanwhile members of the Glasgow 2014 team are off to Africa on a ten-day mission to present their bid and ask for support.
