New York’s bid for the 2012 Summer Olympic Games has drafted a “dream team” of 14 advertising executives to help the city win its bid to host the 2012 Summer Olympic Games.
Reports say the team will create a multi-media marketing campaign to run nationally and eventually internationally, to drum up the financial support and Olympic spirit among New York organizations and residents.
The first ads are expected in New York in the first part of 2004.
No one on the team is getting paid. NYC2012, whose executive board includes executives from a large number of media companies, will ask for donated space and airtime.
