The International Olympic Committee (IOC) Wednesday awarded broadcast rights in the USA for the Olympic Games to NBC Universal through to 2032.
NBCU has acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, internet and mobile. The agreement, from 2021 to 2032, is valued at USD 7.65 billion, plus an additional USD 100 million signing bonus to be used for the promotion of Olympism and the Olympic values between 2015 and 2020.
IOC President Thomas Bach, who led the negotiations, said, “this agreement is excellent news for the entire Olympic Movements as it helps to ensure its financial security in the long term, in particular future host cities of the Olympic Games, the athletes of the 204 National Olympic Committees, and the International Sports Federations. The IOC has worked in close partnership with NBC for many decades and we are thrilled we will continue to work with them through to 2032. NBC’s expertise in sports broadcasting, as well as their passion for the Olympic values, will mean we shall be able to continue to offer first-class broadcast coverage of the Olympic Games to the widest possible American audience for many years to come”.
Brian Roberts, Chairman and CEO, Comcast Corporation said, “the Olympics are the world’s greatest cultural and athletic event, and presenting them to the American audience is an honour and privilege for our entire company. Our long-term commitment to and investment in the Olympic Movement are a reflection of our belief in the future of broadcast television, as well as our confidence that our partners at the IOC will continue to deliver great Games and that the Olympics will remain the world’s premier sports event. All of us at Comcast NBCUniversal are extremely proud that we have been entrusted to be the U.S. home for nine more Olympics, and we look forward to using all our resources to continue or tradition of ground-breaking Olympic coverage”.
Steve Burke, CEO, NBCUniversal said, “this is one of the most important days in the history of NBCUniversal. The Olympics are part of the fabric of our company, and we couldn’t be more excited that today’s announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCUniversal for the next two decades”. He added, “I want to thank the IOC for their faith in us, as well as Sports Group Chairman Mark Lazarus and NBC Olympics President Gary Zenkel, whose leadership was invaluable in bringing this deal to fruition”.
In 2011 NBCU acquired the right to broadcast the Olympic Games until 2020, including the Rio de Janeiro 2016 Winter Games, and the PyeongChang 2018 Summer Games.
NBCU has also acquired the broadcast rights for every edition of the Youth Olympic Games through to 2032.
A senior producer and award-winning journalist covering Olympic bid business as founder of GamesBids.com as well as providing freelance support for print and Web publications around the world. Robert Livingstone is a member of the Olympic Journalists Association and the International Society of Olympic Historians.