London 2012 bid head Lord Coe says London’s bid is in great shape and building momentum. He said, “since becoming bid chairman I have made a number of changes to refocus the bid. Our task is to develop a winning bid. We have brought in additional Olympic expertise to support our work on the candidate file with the aim of moving our bid into pole position.”
One change answers a concern about London’s poor air quality and to combat this, starting in 2007, a Low Emissions Zone covering the greater London area would make it illegal for polluting vehicles to enter London.
“We are getting real momentum behind the bid and the latest feedback we have had from the international sporting community, following our presentation in Doha, has been very encouraging”, said Coe.
“We are stepping up the profile of the bid and today’s logo and banner launches are an example of the steps we are taking to build greater awareness across London and the UK”.
On Tuesday, British Airways, a major supporter of London’s bid, revealed a London 2012 logo on one of its Airbus A320s. The aircraft is one of four that will have the slogan “Backing the Bid” and the London 2012 logo emblazoned along the fuselage on both sides.
Coe said, “I have been particularly encouraged by our latest polling which shows the best level of public support since the bid was launched. We also have great support from all our stakeholders and the business community who want to see us win this bid”.
