Sebastian Coe, head of London 2012, unveiled a series of flags displaying the London 2012 logo to promote the city’s bid for the 2012 Summer Olympic Games and to win the backing of London’s residents and Britons across the country.
The flags will be draped from some of London’s most famous monuments in an attempt to raise the public profile of the bid.
The designs emphasize the theme of the Thames running west to east, just as the Games’ events will take in all parts of the city – from tennis at Wimbledon, athletics in Stratford, archery at Lord’s, baseball in Regent’s Park and football at the new Wembley Stadium.
In a statement Coe said, “over the next 14 months I want the whole of the UK to show its support for the Olympic Bid. Our aim is to create a growing and lasting image of London as an Olympic city that gets people excited about backing the bid”.
A bid spokeswoman added, “we really want the city to come alive. We want to get London excited about the fact we’re bidding.
“We’ve got a lot of support, especially among young people, and the visibility of our bid is vital in making people realize we’re serious about winning it”.
The bid will be advertised on more than 1,000 billboards, and merchandising such as T-shirts, mugs and key rings will soon be available.
