The organizing committee for the London 2012 Olympic Games has announced that they will be revealing an new brand for the event in London on June 4.
No further details were released, however a new brand will most certainly include a new logo, slogan and website refreshing among other marketing asset updates.
The current London 2012 logo with the multi-color ribbon following the path of the River Thames was produced in the pre-election days while London was still competing to win hosting rights. It was revealed November 17, 2003.
Traditionally, once a city has won the bid – it becomes totally re-branded for Games purposes and eventually produces logos for the Olympic and Paralympic Games, a slogan, sport pictograms and mascots.
Visit GamesBids.com on June 4 for details.
