International Olympic Committee (IOC) President Jacques Rogge and his 15-member board reportedly got a sneak peak of the mascot for the London 2012 Summer Olympic Games by viewing photographs and a video in Dubai.
London 2012 organizing committee chairman Sebastian Coe said “it was less about revealing the mascot. It was much more about the narrative behind it”.
Coe said “you are going to love it”.
IOC spokesman Mark Adams said, “it was very, very well received”.
AP reports the exact date for the mascot’s unveiling hasn’t been determined, but it will be before the two years-to-go celebrations on July 27.
Deighton said the sale of mascots will be an “important driver” in reaching London’s merchandising budget of $106 million.
Meanwhile London organizers said Thursday that preparations for the 2012 Games will continue “seamlessly” even if there is a change in government following next month’s general election in Britain May 6 which reportedly could lead to the defeat of Prime Minister Gordon Brown and his Labour Party.
Coe said, “the words Olympic Games have not tumbled from the lips of a single politician in this campaign. It’s not become a political football”.
