London 2012 has launched its official online store beginning with 250 products including clothing, collectables and pin badges.
By summer, 500 lines will be available and eventually there will be thousands of London 2012, Team GB and Paralympic GB branded products for sale on the London 2012 website.
LOCOG chair Lord Coe said, “people love to collect Olympic and Paralympic souvenirs – it’s a key part of the Games-time experience. Over the next two years or so more and more products will be available both on our online shop and at other outlets, helping people to celebrate the Olympic Games and Paralympic Games coming to the UK”.
