Following several presentations from public relations companies, Leipzig 2012 has selected the Public Relations firm of Heye & Partner to promote Leipzig’s troubled bid for the 2012 Summer Olympic Games. Peter Zuehlsdorff, head of Leipzig’s 2012 bid committee said, “with their presentation Heye provided both a convincing approach for making the bid even better known nationally and for boosting the enthusiasm for Olympic Games in Germany even further”.
Over the next few weeks the agency plans to develop a concept for a marketing and communication campaign for Leipzig’s 2012 bid.
