The International Olympic Committee (IOC) has announced broadcast rights for future Olympic Games within Turkey, Latin America, Italy and New Zealand.
On Tuesday, Fox Turkey, one of Turkey’s leading national television networks, acquired the broadcast rights across all platforms, including free-to-air television, subscription television, Internet and mobile phones for the Sochi 2014 and the 2016 Olympic Games.
IOC President Jacques Rogge said, “Fox Turkey presented a comprehensive package that will allow not only the broadcast coverage of the Olympic Games but also the promotion of Olympic sports and Olympic values beyond the 16 days of competition. We look forward to building a strong working relationship with Fox Turkey ahead of the Winter Games in Sochi in 2014”.
On October 24 the IOC announced an agreement with Terra for the Internet and mobile platform exhibition rights within Latin America for the Vancouver 2010 and London 2012 Games.
The IOC said it selected Terra following a successful partnership during the Beijing Games and its commitment to promoting the Olympic Games and the values of the Olympic Movement.
Terra’s agreement on Internet (excluding IPTV) and mobile platform exhibition rights works within 15 countries and regions in Latin America such as Argentina and Chile, while the IOC’s broadcast partner in Brazil for the Vancouver 2010 and London 2012 Olympic Games is TV Record, which has acquired broadcast rights across all platforms.
The IOC also announced last week an agreement with SKY Italia for the broadcast rights within Italy for the 2014 Winter Games and 2016 Summer Games. SKY Italia will also be the IOC’s broadcast partner for the Vancouver 2010 and London 2012 Olympic Games.
SKY Italia, Italy’s leading digital satellite television network, acquired the rights across all broadcast platforms, including free-to-air television, subscription television, Internet and mobile phone. The company will be responsible for ensuring that the broadcast possible audience is able to access the Olympic Games across all of these platforms, including a guaranteed continuation of free-to-air television coverage.
IOC President Jacques Rogge said, “our aim is to ensure that as many people as possible are able to enjoy the sporting action on all broadcast platforms and we look forward to working closely with SKY Italia to make this possible across Italy for the next four editions of the Olympic Games”.
Meanwhile last November the IOC announced an agreement with SKY Network Television for the broadcast rights within New Zealand for the Vancouver 2010 and London 2012 Games.
The IOC selected SKY together with its free-to-air channel Prime, on their capacity to reach the broadest possible audience on a variety of broadcast platforms, including free-to-air television, subscription television and digital media, and their commitment to promoting the Olympic Games and the values of the Olympic Movement.
IOC President Rogge said, “we are delighted to be working with SKY who came to us with a complete package that will allow not only increased coverage of the Olympic Games, but also the promotion of Olympic sports and Olympic values beyond the 16 days of competition”.
