The European Broadcasting Union (EBU) has signed a $754.7 million contract for the broadcast rights of the Vancouver 2010 Winter Games and the 2012 Summer Olympic Games.
In announcing the agreement the International Olympic Committee (IOC) said the agreement represented an increase of 40 per cent on the value of the previous contract and covered 51 countries, excluding Italy, and a wide range of media categories, including the first time multi-media and mobile telephony.
Regarding Italy, the IOC said it will commence direct negotiations with different broadcasters and media groups in due course.
IOC President Jacques Rogge said “the IOC is delighted to confirm the signature by the EBU of the contract for broadcast and new media rights to the 2010 and 2012 Olympic Games. The EBU’s offer recognizes the ever-growing value and significance of the Games”.
