The Beijing Organizing Committee for the 2008 Summer Olympic Games launched its Supplier Sponsorship Program Monday – the third phase of the sponsorship program.
The Supplier Program includes selections of “exclusive suppliers” and “suppliers”, according to the organizing committee. Exclusive suppliers will enjoy exclusive corresponding marketing rights and benefits in their own fields, while suppliers have to share the rights with other suppliers in the same fields.
Yuan Bin, director of Beijing 2008’s marketing department said, “it is the first time suppliers can share rights in the same field”.
Bin said the suppliers would enjoy a rights and benefits package in return for their contributions to the Games, including the use of Beijing 2008 Olympic Games and Chinese Olympic Committee (COC) marks in marketing activities, as well as Supplier designations of Beijing 2008 Olympic Games, COC and Chinese Olympic teams.
Yuan added that suppliers “are granted (a) hospitality package and honorary treatment including Olympic Torch Relay bearer slots, tickets for the Opening/Closing ceremonies and competitions, accreditations, transportation and accommodation, etc.”
Beijing 2008 has conducted extensive marketing research across a wide range of industries including ticketing services, building materials, newspapers and magazines, office equipment, paper products, furniture, gas appliances, office supplies, publishing and printing services, convenience foods, chocolates, candies and wine, tires, language training services, sports equipment, etc.
The Beijing 2008 Olympic Marketing Plan consists of the Sponsorship Program, the Licensing Program, and the Ticketing Program.
