Renowned Chinese Director Zhang Yimou has been named chief director for the Beijing 2008 Opening and Closing Ceremonies and Hollywood Director Steven Spielberg will be part of Zhang’s team as an artistic adviser. The announcement was made at BOCOG’s new headquarters Sunday.
Liu Qi, President of the Beijing 2008 Organizing Committee said, “the Opening Ceremony is a crucial part of the Olympic Games. The success of a high-level Olympic Games with distinguishing features depends on the level of the Opening Ceremony.
“The 1.3 billion Chinese people are full of aspirations for the Olympic Games and they have very high expectations for the Opening Ceremony. For billions of TV viewers around the world the Opening Ceremony is also the ‘first impression’ that the Olympic Games have to offer”.