Adidas CEO Herbert Hainer told the Sueddeutsche Zeitung that the company will not display its three-stripe logo in full on athletes’ sportswear at the Olympic Games after losing a dispute with its rivals.
The International Olympic Committee (IOC) says that company logos on an area larger than 20 square centimetres would no longer be allowed on sportswear at the Olympic Games starting with the Turin 2006 Winter Games.
Adidas competitors Nike and Puma had asked the IOC to prevent Adidas from supplying athletes with sportswear with its three-stripe logo down the length of the clothes.
Hainer told the newspaper, “we have accepted the decision by the IOC. The three-stripes won’t be seen on sleeves or trousers at the Winter Games in Turin 2006 any more”. He added that Adidas planned a “creative” fashion solution in the future. “We’ll play with the number three. I cannot say more right now”.
