Government To Protect Glasgow 2014 Branding

The Scotland Office has announced it will bring forward legislation in Parliament in May to protect the intellectual property rights of the Glasgow 2014 Commonwealth Games, and according to a press release, the Intellectual Property Office launched an information, three-month online consultation Monday.

Scotland Office minister Ann McKechin said, “Glasgow 2014 is a once-in-a-lifetime opportunity to complete the transformation of the city of Glasgow, particularly in the East End, and combined with the London Olympics, has the potential to inspire young Scottish athletes for generations to come.

Glasgow City Council has done a terrific job in securing the Games and their legacy for the city and the nation. As a proud Glaswegian and Scot I will be making sure that the UK Government does whatever we can to ensure their success – including also taking forward similar legislation nearer the time to make touting tickets for the Games an offence in the rest of the UK”.

According to the press release, in order to meet the requirements laid down by the Commonwealth Games Federation (CGF) and protect the intellectual property rights of the Glasgow 2014 Games, an “association right” has to be created – a form of intellectual property protection similar to that conferred on the London 2012 Games that proactively safeguards economic interests where copyright and trademarks cannot. It is designed to prevent “ambush marketing”, where unofficial advertisers look to profit from suggesting they are associated with the Commonwealth Games, which can be at the expense of designated sponsors.