The World Squash Federation (WSF) unveiled Wednesday www.squash2020.com, a social media portal, for the sport’s global fan base to learn more about its campaign to become an Olympic sport in 2020. The portal will feature a wide range of social media tools including Twitter, Facebook and YouTube so that squash fans worldwide can keep up-to-date with the campaign.
N Ramachandran, WSF President said, “the squash 2020 bid effort will be strongly supported by social media. We will be generating content to squash fans all over the world via Twitter, Facebook and YouTube throughout the duration of the bid process until ‘judgement day’.
“There are many thousands of squash fans scattered across various social media platforms and we hope to unite all of them by getting them (and their friends) to Back the Bid at squash2020.com”.
Later this month Squash will unveil a bid brochure capturing the sport’s key attributes and outlining what the sport can bring to the Olympic Movement, with commentary in French and English.
WSF CEO Andrew Shellley said, “our bid brochure will seek to capture the features of our growing global sport, the sheer athleticism of the players, the especially valuable ability to place glass show courts in locations that show off host cities, our development credentials, growing broadcast reach, and our commitment to push the boundaries of innovation”.
