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New Innovations For Squash To Promote Inclusion In 2020 Olympics

A brand new event format at the Kuwait PSA Cup November 23-29, and several new innovations, have been announced in the hopes that the sport of Squash will become part of the 2020 Summer Olympic Games.

Alex Gough, Chief Executive of the Professional Squash Association (PSA), commented on the new format saying, “we are constantly looking at ways to innovate the sport and this format, which draws on the open-draw system of the FA Cup. The fact that we have the world’s top 48 players from 21 different countries also shows how the sport is becoming increasingly global.

N Ramachandran, President of the World Squash Federation said, “the new format for the Kuwait PSA Cup is another example of how squash continues to innovate and embrace change to make the sport even more appealing to fans, sponsors and broadcasters.

“Other recent innovations in squash include the dedicated TV operation SquashTV which covers 13 major events all streamed live and distributed to 20 broadcasters worldwide, with a potential reach of 340 million viewers. We have also introduced ‘Video Review’, allowing match officials to review decisions via TV replay, and raised the bar in terms of introducing the latest all-glass show court, featuring new larger glass panels, on-court air conditioning, a new floor, and revolutionary lighting. All these innovations are critical to our ambition to become part of the Olympic Games from 2020 and fans can expect more developments to the sport in months ahead”, he said.

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